What are Banner Ads?
Banner ads are digital marketing tools that are used mainly to let people know about a certain promotion, product, or brand. They are designed to direct users to a specific webpage or landing page through what is known as an ad click. Even though people tend to hate them, they are still considered to be one of the most dominant forms of advertising online.
Because banner ads work with a pay system, their performance is measured by their click-through rate (CTR) – the ratio of clicks you get and the number of users visiting the site.
Not all people visiting a site will click on banners – that is a reality. That is why marketers have become even more creative in designing banners to increase click-through rates.